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It's no secret that Search Engine Optimization (SEO) has become an important part in business. It is estimated that more than 60% of internet users use search engines to find information on the web. In addition, it is also known that about 70% of all clicks to websites come from organic searches done by people using Google. This means if you want to get good results in your online marketing efforts, then you need to make sure your website ranks high in search engine results pages. You can do this with the help of professional SEO services.
There are several reasons why businesses would want to optimize their site for search engines to increase visibility, including the following:
- To improve brand recognition: An important reason why most companies invest money into search engine optimisation is to increase brand awareness and loyalty. If you're looking for new customers, you'll be happy if they discover your website through search engines as opposed to being told about you by someone else.
- To build credibility: A company's reputation will depend upon how well it is perceived by its target audience. The best way to increase credibility is to have your website ranked highly in the search engines where potential customers will look first.
- To drive traffic: If you already have a solid customer base, you will not need to market your business very often. However, if you don't have any existing customers, then having your website ranked high in the search engine will increase your chances of getting new ones.
How does SEO work?
Search engines like Google give webmasters the opportunity to place keywords in the text of their websites so that when potential visitors type in these words, their sites will appear at the top of the list of results. There are two types of SEO techniques used by search engines:
- On-page optimization: On-page optimization is the process of making changes to your website content such as adding links to related pages. These changes will affect your rankings in the search engines.
- Off-page optimization: Off-page optimization is the process of gaining better search engine ranking by linking other sites to yours. For example, if you link to your competitors' websites (or even worse, spam them), search engines will penalize you.
What are the benefits of SEO?
The benefits of SEO are numerous. Here are just some of them:
- Increased sales: By increasing your visibility in search engines, you will attract more traffic, which is likely to result in increased sales.
- Higher conversions: Higher ranking in the search engines means more people visiting your website. They will see the value of your product and be more willing to pay for it.
- Better brand awareness: Your company's name will be visible to everyone who visits your website. The more people know you, the easier it will be for you to sell products and services to them.
- More customers: When you receive higher search engine placement, you will enjoy additional exposure and therefore more opportunities to sell your products.
Who provides SEO services?
A lot of companies provide SEO services. Some of them offer low-priced services while others charge much more for them. Here are some of the major players in the field:
1. Webmaster tools: Many different companies offer free services that allow you to track your position in the search engines. Yahoo! offers a free service called Overture that allows you to see how many times your website has been visited by individuals searching for specific keywords.
2. Pay per click advertising: Companies such as Google AdWords offer pay per click advertising where you bid on keywords that relate to your business and get placed on the front page of the search results if your bid is the highest.
3. Link building: Companies such as Technorati and Majestic SEO will help you create backlinks to your website from relevant websites.
4. Article writing: If you're unable to write articles yourself, article writing companies can help you.
5. Local listings: If you want to target local clients, there are companies that offer local listing services.
6. Social media links: If you want to get more social media followers, you can hire professionals to help you out.
7. Domain registration: If you own a domain but lack the skills to promote it, you can hire experts to help you.
8. Website design: If you don't have the time or skill to manage a website, you can hire an expert to do it for you.
How to choose the right SEO provider?
Choosing the right SEO provider is crucial because you want to ensure that you get only the best services at affordable prices. Following are some tips that should help you determine whether you should hire a particular company or not:
- Check their portfolio: Before hiring a company, ask them to show you their previous works. Make sure they have actually carried out the tasks that you require.
- Ask them about their experience: Don't forget to ask about their years of experience in the field. Look for reputable companies that have been working for longer than five years.
- Do they guarantee results?: Ask them if they guarantee positive results. This will help you avoid disappointment later.
- Are they transparent?: Find out whether they are transparent with their pricing plans.
- What kind of guarantees do they offer?: Find out what guarantees they can offer you.
- Can they handle emergencies?: If the company you choose has a support team that can respond to issues quickly, you might consider them.
- Does the company have testimonials?: Don't overlook the reviews written by previous clients. Many companies have testimonial sections on their websites where clients can leave testimonials to encourage others to hire their service.
In order for your website to rank well in search engines, you must follow certain guidelines. Read on to learn how you can take advantage of search engine optimization strategies to increase your online visibility.
How to optimize your website for search engines?
Following are some of the things that you should consider doing to optimize your website for search engines:
- Choose a keyword-rich domain name: Choosing a keyword-rich domain name will help you get more traffic to your website. For example, if you run a restaurant, you may want to choose a domain name such as "restaurant.com".
- Use short URLs: Short URLs are easier to remember and less cumbersome to type. Using short URLs will make your website easy to find in search results.
- Keep your homepage simple: Most pages on your website should contain only one main topic. Having too many topics in each page will confuse readers and prevent them from returning.
- Include relevant keywords on every page: Each page on your website should include a few keywords. Ideally, these keywords should be included throughout the entire page.
- Get rid of non-essential HTML tags: Avoid using HTML tags that are not necessary. Doing so will slow down load times and reduce the number of pages indexed by search engines.
- Write informative content: If you want to increase the number of visitors to your website, you must write informative and useful content. People will visit your website only if it is worth their time.
- Include a sitemap: A sitemap will help search engines index your website faster.
- Create a robots.txt file: Robots.txt files are used to indicate the parts of your website that should not be crawled by search engines. You can either create a file manually or have a website builder do it for you.
- Use HMTL coding: Using HTML coding properly will help your website rank well in search engines.
- Build a blog: Blogs will help you develop valuable content that will keep people coming back to your website.
- Add social bookmarking buttons: Adding social bookmarking buttons on your website will help increase your website's popularity.
- Submit your website to multiple directories: Submitting your website to various directories will increase the likelihood of your website appearing in search results.
- Submit your website to search engines: Search engines like Google regularly update their algorithms. It is therefore crucial to submit your website periodically so that it will keep up with the latest trends.